Google Ads is an internet ad program of Google. You may use Google Advertising to build online ads that target people who are specifically interested in the items and services you offer. search campaign in Google ads is one of the most important Ad type.


  • Google Ads is a tool that allows you to market your company, offer items or services, build awareness, and drive visitors to your website.

  • You may create and edit your ad campaign, including the ad text, settings, and budget, at any time with your Google Ads account, which is maintained online.

  • There is no minimum spending requirement, and you are in charge of your own spending. You get to pick where your ad appears, establish a budget that works for you, and track the effectiveness of your campaign.

Google offer varieties of Ad campaign which can help you to reach your customer. That includes Search campaign in google ads, Display campaign, Shopping campaign, Video campaign, App campaign, etc.

Here you will learn about search campaign in google ads.


What Are the Benefits of Using Google Ads Search Campaigns?

Using Google Ads Your firm can benefit from search marketing in the following ways:

  • Attract the right kind of visitors to your website.

  • Boost your online sales.

  • Increase brand recognition.

  • Compete on an equal footing with your rivals.

  • Learn more about the website’s performance.

  • Boost your return on investment.

  • Find new demographics and audiences.

  • Broaden your horizons.

  • Expand into new markets.

  • Try out new items and concepts.

Google Ads Campaign Structure


This is the most important part of any account since it contains all of the other factors that influence how and when your ads are displayed. Campaigns are the key groupings that focus on a broad aim or topic and allow you to decide where your ad appears (search vs. display), your bid strategy, geographical targeting, and daily budget. Depending on a business’s strategy, the number of campaigns might vary.

Ad Group

Your keywords and associated adverts are housed in the next building block of your account. Within a campaign, each ad group contains comparable keywords that focus on one aspect of the campaign’s issue. The number of ad groups in a campaign is determined by the overall plan, but at least one is required to have a functional account. At the ad group level, you may regulate audience targeting, demographic targeting, negative keywords, advertisements, and their extensions, among other targeting capabilities. Only the campaign level may configure the daily budget and location targeting, including geographical exclusions.


Keywords are words or phrases that describe a product or service and help decide where and when your ad might appear. They are the most well-known aspect of the Google Ads system. For each ad group, the ideal number of keywords is roughly 10-12. Keywords should be very relevant to the specific product or service your firm is advertising, and they should appear in both the content and the landing page of your ad. Your click-through rate (CTR) will be higher if your keywords are more relevant. A high click-through rate translates to a cheaper cost per click. At the keyword level, the maximum cost-per-click (CPC) bid is set.


The ad is the last component of a simple Google Ads campaign. Ads, often known as the creative, can show in search engine results as text or as banner pictures on millions of websites. The sort of ad you receive is determined by the campaign you select – search, display, or a combination of both. Advertisements are displayed to potential buyers depending on a campaign’s strategy, such as retargeting or geography, as well as the keywords used in a search query. Advertisements are managed at the ad group level, with a minimum of three ads per group suggested. To enhance CTR, ads should be tailored to the keywords in their ad group and the landing page they link to, resulting in reduced CPC and higher auction ranks.

Important Campaign Settings

As you progress through the Google Ads search campaign creation process, you’ll encounter a variety of setting choices. And I’m sure many people will find this overwhelming at first. Don’t worry about it; you may refer to the information below.

Campaign Goal

Sales  – Increase sales through web or app, sales over the phone, or in-store.

Leads – Encourage customers to take action to generate leads.

Website Traffic – To reach the right audience to visit your website.



Search Network – Ads may display in Search Engine results and other Google sites when users search for phrases related to your keywords.

Search Partners – Google search partners are Search Network sites that have partnered with Google to display advertisements in their search results (We do not recommend adding Search Partners to your search campaign)

Display Network – The Google Display Network includes almost 2 million webpages, videos, and applications. (Adding a display network to your search campaign is not recommended.) 



Target Locations –Locations where you want your advertising to appear.

Excluded locations – Locations where you don’t want your advertisement to appear.

Step 3.1

(e.g If you want to target the whole India but you cant deliver or serve in Laddak, you can include India as a target location and exclude Laddak)



Language targeting lets you limit where your adverts show based on the user’s language preferences and the site’s language.

It’s important to remember that Google doesn’t translate adverts or keywords. As a result, if you pick “Arabic” as your target language, Google will show your advertisements to individuals who have Arabic as their primary setting on Google.



The sum of money you’re willing to place into your campaign nearly everyday. You may spend less than your daily budget on certain days and up to twice as much on others. However, you will not pay more for the month than your daily budget multiplied by the average number of days in a month.



Words or phrases that describe your product or service and are used to assist determine when and where your ad can run.

  • People will see your ads based on the keywords you choose. Choose high-quality, relevant keywords for your ad campaign to ensure that you only target the individuals who are most likely to become your customers.
  • Your ad may be qualified to display when someone searches on Google depending on the closeness of your keywords to the person’s search phrases, as well as your keyword match types. Keywords are also utilized to match your ad to Google Network sites that are relevant to your keywords and advertisements.
  • A good keyword list will help you increase the success of your advertising and avoid paying more for them. Poor keywords might lead to greater charges and a poorer ad position in the long run.
  • To help manage which searches your ad can be matched with, you can add match types to your keywords.
Keyword Planner


Search Keywords –Keywords that you want your ads to appear in Google search results for. We propose using Keyword Planner to estimate the search volume of each keyword and anticipate its performance.

Negative Keywords- Keywords that allow you to exclude particular search terms from your ads so you don’t have to pay for clicks that aren’t related to your target audience.

Keyword Matching  Assist you in determining how closely the keyword must match the customer’s keyword search.


Broad Match – Ads will appear for searches that are related to your targeted term.


“Phrase Match” -Ads may appear for searches including your keyword’s definition.

[Exact Match] -Ads will appear for searches with the same meaning of keyword used.


Ad Extensions

Extensions provide extra information to your ad, giving customers more reasons to pick your company. These can boost the clickthrough rate of an ad by several percentage points. Call buttons, location information, connections to specific portions of your website, additional content, and more forms are available in extension formats.


Sitelink Extension- Create sitelink extensions to add extra links to your advertising. Extensions for sitelinks direct visitors to specific pages on your website (for example, a specific product or store hours). When someone clicks or taps on your links, they are sent immediately to the information or products they are looking for.


Callout Extension- Callout extensions allow you to add extra text to your callouts, allowing you to display more information about your company, goods, and services.

 About dynamic callouts - Google Ads Help

Lead form Extension- Lead form extensions assist you to create leads by allowing users to fill out a form from inside your ad. You’ll learn about lead form extensions and how they may help your Google Ads campaigns in this post.


  • Create leads to help your company, product, or service sell more.

  • To assist you to obtain more conversions, drive leads into your marketing funnel.

  • Find people that are interested in your company, product, or service and engage them.


Location Extension-

About managing Google Ads location extensions in Search Ads 360 - Search Ads 360 HelpBy providing your advertising with your address, a map to your location, or the distance to your company, location extensions can assist customers in finding your locations. People may then click or touch on your extension to obtain more information about your location on your location page, which has all of the most important company data in one spot. A phone number or a call button may be included in location extensions so that users may simply contact your company.


App Extension-

Image of AdWords app extension You can link to your smartphone or tablet app from your text adverts using app extensions. People will either click on the headline of your ad to go to your website or the link to your app. App extensions are an excellent approach to provide users access to both your website and your app through a single ad.



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